Helping Manufacturers Dominate in the Digital Decade
It’s hard to imagine that a mere 20 years ago, fewer than 30 million US workers had internet access at their workplaces. Today most jobs would be impossible without internet access and nearly every industry has adopted digital practices. Consumers have been conditioned to expect digital fluency everywhere. Manufacturers must maximize their digital footprint and understand the nuances and opportunities in the digital space to connect with current and prospective customers in more seamless and meaningful ways. Each attendee will learn tangible tips for upping their business' digital marketing footprint in order to maximize their company’s potential in the digital decade.
Andrew Walker - Shift7 Digital
The Customer Prevention Culture - Stop Sabotaging Your Business & Conquer Commerce
The Customer Prevention Culture is rooted in 5 common missteps and robs companies of productivity by creating a friction-filled customer experience. When companies ignore the power of culture, they sacrifice sales growth, profitability and customer loyalty. By introducing The Customer Prevention Culture and presenting the remedy, The Culture of Commerce, attendees learn about the culture to avoid and the one to embrace. The Culture of Commerce provides a cultural standard for teams to aspire to and align around. By creating a positive atmosphere in which to attract, sell and deliver to customers, teams become unified through shared organizational outcomes and culture becomes a proactive leadership mindset rather than an accidental outcome.
Tom Halpin - The Halpin Group LLC