FABTECH 2020

F94: Fabrication Sales Planning for Short and Long Term

18 Nov 20
8:00 AM - 9:30 AM

Tracks: Marketing & Sales

Creating Short and Long-term Plans for Sales Video for B2B Technical Buyers
Most companies don't "have projects" for video, but are traveling, making sales calls, marketing, releasing new products, attending trade shows...and don't realize that video fits hand in glove with these efforts. Video is important to buyers of technical products and, done right, can be used for many years (4-5) while adding to the personal connection that is so vital to your sales process. This seminar will discuss how manufacturing companies can/are using video to give B2B technical buyers the information they need to make purchase decisions.
Robert Weiss - MultiVision Digital

Learn How to Optimize Your Sales Team's Funnel & Obtain Visibility into Your Sales Forecast
Review examples of real-life marketing & sales efforts that were improved with marketing automation & sales process consulting. See the set-up and established & proven sales processes for software and service providers, contractor services, technology and manufacturing companies. Learn how to leverage your sales cycles to perform at optimal capability within many different industries. See how implementing marketing automation enables sales teams to take on more leads and manage them consistently from salesperson to salesperson. See how you can empower your sales team to track emails, phone calls and conversations and utilize smart mail tracking (providing visibility of recipient clicks) to increase sales. Never worry about losing potential leads when a sales person goes on vacation, or leaves the company. Learn how marketing automation can help you manage sales tasks, sales funnel pipeline, provide consistent messaging and train sales people quickly and more efficiently with automated processes.
Laura A. Munsch - Marketing Angle