F95: Building a Business That Attracts Your Ideal Customers
19 Nov 20
10:00 AM
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11:30 AM
Tracks:
Marketing & Sales
In today’s fast-paced, high competition, digitally-driven environment, customers are changing the way they do business at an exponential rate. If a company is to survive in this environment they must shift their thinking in a fundamental way. So how are the most successful industrial companies responding? They are becoming more Inbound throughout. You need a framework and a plan to build the kind of business your customers will seek out and love to work with. You need to align your mission, strategies, action plans, and tools with the way buyers think research and ultimately decide what to purchase. In this presentation, participants will: Understand how to assess their organization in terms of what customers want. Learn how to align their mission, strategies, and plans to attract ideal buyers. Understand why creating an Inbound culture and operating system are crucial if you want to deliver the experience your customers expect.
Todd Hockenberry - Top Line Results