Fabricator Marketing: What's Hot and What's Not
If you ever asked yourself, "How are my peers and competitors approaching their marketing spend, and what should I be doing differently?" then this is the session for you. We will present the 2020 State of Marketing of fabricators and equipment manufacturers. The results of an extensive survey will provide insight into the marketing priorities of the small, medium, and large size companies. The findings will reveal what owners and operators across the country are thinking, doing, and planning in areas such as print, digital, eCommerce, events, and CRM systems. We will also discuss what marketing technologies companies are utilizing today and what tools they plan to employ soon. Marketing is continuously evolving, so stay on top of tomorrow's trends today.
Todd Danciak - Modern Marketing USA
Ten Steps to Market Your Fabrication Business Today
Marketing is continuously evolving, even faster since the global pandemic. Not long ago, a purchase leaned on some form of human contact. Now, from fact-finding to relationship building, to order fulfillment, customers are distancing themselves more than ever. How can manufacturing related companies grow in these challenging times? During this session, we will walk through ten essential steps every business needs to know to succeed in today's landscape.
Todd Danciak - Modern Marketing USA