NADA 2023

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Winning Strategies in a Digital-First Wholesale World (Room D174)

Dealers have seen banner profitability in retail and wholesale recently, but that has more to do with favorable market conditions than newfound discipline. However, this experience has proven that wholesale can be a profit center. Learn how to keep generating wholesale profits as the market normalizes. Rethink how you approach wholesale — from both the buy and sell sides — to maximize profitability. Uncover the strategic steps to thrive in any market.