The Myths, Facts and Outcomes of Google Analytics 4
(Room D170)
28 Jan 23
9:00 AM
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10:00 AM
With Google Analytics sunsetting in 2023, understanding what GA4 will offer and how you get the most out of it is critical to your marketing measurement. Gain clarity on what the transition to GA4 looks like, given the 2023 migration date. Appreciate the added benefits of GA4. Review samples of events and reports. Understand the value of standardizing your events. Depart with a GA4 Guide booklet.