NADA 2023

Get Ready for Google Analytics v4 (GA4) (Room C141)

28 Jan 23
10:30 AM - 11:30 AM

Tracks: Digital

Learn the differences between Universal Analytics and GA4, and get a step-by-step guide on how to configure and optimize GA4 to capture consumer website engagement and conversions. Also receive a checklist to make sure your website and vendor partners have properly configured GA4 so the dealership does not lose important marketing and website performance data.