De-Emotionalizing Marketing Decisions to Drive Revenue
(Room C142)
28 Jan 23
10:30 AM
-
11:30 AM
Understand the importance of knowing how much each prospect is worth; and make informed business decisions upon the valuation. Focus on conversion rates instead of site visitors and shift the vantage point to a more effective way to turn web traffic into test drives and, ultimately, revenue. Learn how to de-emotionalize marketing decisions, stop overspending on digital advertising and hold your marketing partners accountable for driving traffic to your website that actually hits the dealership's bottom line.