NADA 2023

Shift Your Digital Sales Plans Forward With eCommerce (Room C147)

Transform your automotive retailer shopping and buying experiences to include fully online eCommerce and, more broadly, omni-channel retailing. Close the knowledge gap on how to implement a successful multi-channel digital sales plan and outline common go-to-market pitfalls that can arise as retailers make the shift to eCommerce. Identify the next steps in your retailing strategies — from bolstering current digital retailing capabilities to embarking on a transformation to fully automated online eCommerce alongside existing channels.