NADA 2023

How 20 Group Dealers Manage Digital Marketing (Room C146)

Leading a dealership in this era of digital marketing takes knowledge and finesse. This panel discussion features NADA 20 Group experts who are on the ground making the magic happen. They will share research-based strategies for working with SEO/SEM, third party entities, streaming services, social media, and blogs. Discover how determining ROI can guide your critical decisions and get answers to your questions about digital spend and human capital. Learn why your senior staff communication is so important to your digital marketing success and how to improve it. Be ready to drive your dealership to the head of the class.