NADA 2023

Using Shopper Psychology to Sharpen Your Merchandising (Room Booth #3411)

27 Jan 23
12:00 PM - 12:20 PM

Tracks: Digital

Consumers increasingly want richer digital experiences to make purchasing decisions online. If a dealer’s merchandising fails to meet digital shoppers’ needs, consumers are less likely to buy from that dealership. Discover how to enhance your merchandising strategies through attention-grabbing promotions and immersive VDP storytelling to win car shoppers’ business online.