NADA 2023

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan

Capture the Missing Latino Market (Room Booth #3411)

27 Jan 23
9:00 AM - 9:20 AM

Tracks: Marketing

Engaging the Latino consumer is a strategic imperative for dealers. Gain data-driven insights on the growth and spending power of the U.S. Latino consumer. See impressive returns on Latino marketing efforts using brand-specific case studies, and learn how dealers can effectively build market share within this particular consumer segment.