Consumer Perceptions of CarMax, Carvana and Vroom
(Room C142)
27 Jan 23
10:30 AM
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11:30 AM
CarMax, Carvana and Vroom were early innovators in providing an omni-channel shopping experience and are widely perceived as uniquely offering a new way to buy a car. In analyzing more than 100,000 online consumer reviews of these retailers, expected key themes on convenience, delivery and ease emerge. However, it also reveals missed expectations with delayed delivery, poor follow up, paperwork issues and unsatisfactory car quality. Let the voice of the consumer guide you to win back self-proclaimed dealership avoiders and better promote how your dealership inherently overcomes where CarMax/Carvana/Vroom fall short of expectations.