Preparing for the 'Cookieless' Future
(Room D174)
26 Jan 23
1:00 PM
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2:00 PM
Ever since Google announced its intent to stop using third-party cookies in the Chrome web browser, and Apple implemented changes in iOS that made user identifiers significantly less valuable, car dealers have been forced to adapt their marketing strategy to avoid wasting money on general audiences not in the market to buy a car. Prepare for the cookieless future by learning how to use your first-party data to meet your audience where they are — across devices and platforms — to provide a personalized and targeted advertising experience.