Regulatory Roundup: Keeping Your Sales & Marketing Compliant
(Room D167)
28 Jan 23
10:30 AM
-
11:30 AM
The trend toward remote interaction with car buyers continues post-pandemic. Dealers are meeting demand with off-site sales, increased virtual interaction, and a heavier reliance on digital marketing and communication. Face-to-face encounters are being replaced with calls, texts and other virtual communication. Consumer protection regulators are keeping pace with this evolution; enforcement activity is on the upswing. With just a single noncompliant marketing campaign risking significant financial penalties, dealers must keep their advertising and customer outreach efforts ahead of evolving regulatory demands including the TCPA, emerging state privacy laws, and off-site sales rules.