NADA 2023

Recession Proof Brand Marketing Strategies (Room D163)

28 Jan 23
9:00 AM - 10:00 AM

Tracks: Marketing

Savvy brand marketers move through recessions differently than everyone else. Learn strategies that will work both inside and outside a recession. Explore both fixed and variable operations brand strategies, creative deployment, community development ideas, and measurement. Follow examples and data from across automotive and other retail industries. This workshop will be high energy, interactive, and intended to have attendees leave with actionable ideas and insights that will be quickly deployable.