NADA 2023

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan

Staff Your Online Showroom or Lose Sales (Room C147)

27 Jan 23

10:30 AM - 11:30 AM

Tracks: Variable Operations

Speaker(s): Glenn Pasch, Chief Executive Officer, PCG Digital

Each month dealerships spend thousands of marketing dollars to drive customers to their website or online showroom. Yet most dealerships aren’t staffing this showroom. Using dealership analytics, gain a baseline of web visitors and lead submissions, and quantify how many customers lost because of an unstaffed showroom. Explore new technology that allows salespeople to interact with customers when they have questions versus when it is convenient for the dealer.

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