NADA 2023
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Effective Recon for Retail and Wholesale Markets
(
Room
D163
)
26 Jan 23
2:30 PM
-
3:30 PM
Tracks:
Variable Operations
Speaker(s):
Tom Dunn, General Manager, Fred Martin Superstore;
Matt Hubiak, Vehicle Asset Management & Reconditioning Manager, Swickard Auto Group;
Dennis McGinn, CEO, Rapid Recon Inc;
Jared Ricart, President, Ricart Auto Group
Today’s market has changed how dealers approach the pre-owned market. Hear three top dealers discuss how to appraise trade-ins when factoring in reconditioning costs, the current market, and the consumer’s valuation. Plus, learn how transparency with the customer can lead to more sales. Take away tips for finding pre-owned inventory in a tight market and managing reconditioning costs to operate a profitable wholesale operation.
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