NADA 2023

Effective Recon for Retail and Wholesale Markets (Room D163)

Today’s market has changed how dealers approach the pre-owned market. Hear three top dealers discuss how to appraise trade-ins when factoring in reconditioning costs, the current market, and the consumer’s valuation. Plus, learn how transparency with the customer can lead to more sales. Take away tips for finding pre-owned inventory in a tight market and managing reconditioning costs to operate a profitable wholesale operation.