2026 Pool & Spa Show

Make a Splash: Sales Strategies That Convert Browsers into Buyers

28 Jan 26
9:00 AM - 10:30 AM

Tracks: Business

In the world of pools and spas, your product may be crystal clear—but is your sales approach? This high-energy workshop is designed to help sales professionals, retail staff, and business owners sharpen their skills and boost their bottom line. Whether you're selling to new homeowners, repeat customers, or hesitant lookers, you'll learn how to connect quickly, build trust, and close with confidence. We’ll cover: How to ask better questions to uncover real needs (and real budgets); simple language shifts that make your offer irresistible; how to turn “I’m just looking” into “Let’s get started;” and strategies to stand out in a crowded marketplace. You’ll leave with ready-to-use techniques tailored to the unique world of pool and spa sales—no fluff, just results. Perfect for anyone who wants to sell smarter, not harder.