Why Did I Buy That? Cracking the Code on Style Strategy and Smarter Selling
28 Jan 26
9:00 AM
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10:30 AM
Ever walked out of a store (or showroom) wondering, “Why did I buy that?” So do your customers—and understanding why is the secret to selling smarter in today’s style-driven marketplace. In this fast-paced, energizing session, retail expert Anne Obarski brings 40+ years of retail insight to the pool industry with a bold look at what drives modern purchasing behavior. Today’s pool customer isn’t just buying a backyard—they’re buying a lifestyle. They’ve watched the HGTV shows, scrolled the Pinterest boards, and now they want their outdoor space to reflect the same trends, textures, and tones they see inside their homes. You’ll explore how design trends, store data, and even a touch of neuroscience influence how and why customers say “yes”—and how your team can use this knowledge to build trust, guide decisions, and close the sale. Plus, learn how to leverage vendor partnerships, streamline inventory choices, and become the go-to resource your customers rave about. Don’t miss this game-changing session—it might just change how you see your customers forever