The pool industry has evolved far beyond the days of a man, a truck, and a deposit check. Today, designs are digital, precise, and fully customizable. Financing has shifted from handshake agreements to structured programs backed by banks and fintech firms. Automation is no longer an accessory—it’s nearly autonomous. This rapid progress has unlocked incredible opportunities, but it has also raised new challenges: how do we balance speed and innovation with quality, craftsmanship, and trust?
This session explores the dramatic shifts in pool sales, design, financing, and construction, recapping the industry’s history while examining the changing expectations of today’s homeowners. Attendees will learn what it means to be “cautiously aggressive”—embracing digital tools, automation, and new financing models without sacrificing reliability, reputation, or practical wisdom. Participants will leave with strategies for adopting innovation intentionally, strengthening business foundations, and ensuring that technology and tradition work together to build not just pools, but enduring legacies.