2026 Pool & Spa Show

Quick Wins: What Every Local Business Should Do Online Today

28 Jan 26
1:30 PM - 3:00 PM

Tracks: Business

Tired of relying on word-of-mouth or slow-moving referrals to grow your pool business? In this session built specifically for pool builders, service pros, and retail store owners, you’ll learn the exact steps you can take online today to attract more leads, stand out in your service area, and book more jobs—without blowing your budget. We’ll show you how to claim visibility at the top of Google with a fully optimized Business Profile, how to use location-based SEO and reviews to beat competitors, and how to turn social media into a lead-generating machine. You’ll even get tips on using AI to write posts, respond to reviews, and manage content with ease. Expect real-world examples of pool businesses just like yours that implemented these strategies and saw results—sometimes within days. Whether you build pools, clean them, service equipment, or sell supplies, this session is designed to give you a punch list of digital wins that are fast, easy, and proven to work in your industry.