Lights, Camera, Conversions: the 2026 Video Marketing Playbook for Pool and Spa Companies
27 Jan 26
9:00 AM
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10:30 AM
In a world driven by content, video is no longer optional—it’s the most powerful and persuasive tool in your marketing toolbox. From YouTube to TikTok, Instagram Reels to LinkedIn posts, and website homepages to email campaigns, video has become the visual handshake that builds trust, tells your story, and turns attention into action. Yet, many small business owners still struggle with where to start, what to create, and how to use video effectively across their sales funnel. This seminar is designed to change that. Whether you're a "one poler" or run a growing team, this 90-minute session will show you how to confidently integrate video into every touchpoint of your customer journey — from the moment someone hears about you to the moment they refer you to others. I'll break it all down in a clear, actionable way so you can start implementing immediately, even if you're on a small budget or just starting out. By the end of this session, you’ll walk away with a playbook designed to help you lead with video and leverage it in practical, high-impact ways.