Marketing That Pays for Itself: How to Tie Every Campaign to Real ROI
28 Jan 26
1:30 PM
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3:00 PM
If you’re spending time or money on marketing but aren’t sure what’s working, you’re not alone. Many small business owners track vanity metrics (likes, followers, clicks) without tying those efforts to actual revenue. This session is about changing that. You’ll learn how to define success in real business terms and build campaigns that are designed to convert... not just attract attention. We’ll cover how to set revenue-based marketing goals, how to reverse-engineer a campaign from your sales target, and what KPIs actually matter for paid ads, email, and content. We’ll also explore simple tracking methods for small teams (no big tech stack needed), plus how to use campaign retrospectives to improve performance over time. If you’ve ever felt unsure about whether your marketing is working, or how to measure what matters, this session is for you. This is a mindset shift and a practical toolkit in one. Leave with more confidence, better metrics, and a game plan for building campaigns that truly move the needle.