WSC 2026 Annual Conference

The Positive Shift: Reframing Messaging For Real Engagement

14 Apr 26
9:30 AM - 10:30 AM
Too often, safety conversations are framed in the negative, focusing on what went wrong, what could go wrong, or what not to do. That constant focus can drain energy and engagement for both crews and the professionals delivering the message. I’ll share how changing my approach improved buy-in and protected my own mental health, and give you practical strategies to reframe communication, inspire action, build trust, and create a positive safety culture.