This session will cover the following talks:
-Allison Burkette, Susan Tamasi: “A tickle of peat”: The language of experiencing a tasting (or why AI shouldn’t write whiskey reviews)
-Janice Fernheimer, Andrea Fujarczuk, Danni Capps, Nicole Volk, Heather Storgaard: Beyond the Still - harnessing academic study to support the whiskey industry in understanding, developing and deepening their economic and community impacts
-Lindsey Johnson: Gen Z Drinks: Exploring Trends and Changes in the Next Generation
-Heather Wibbels: Make Them Taste the Why: How narrative-driven flights anchor perception, build trust, and move bottles