XR is grabbing headlines—but what’s really driving revenue on the ground? This fast-paced session cuts through the hype, giving you proven tactics and hard-won lessons from every side of the immersive entertainment business.
Tap into real expertise from leading voices shaping today’s XR landscape. Bring your questions, compare notes, and walk away with next steps to build profitability—not just novelty—into your own business. For operators and industry leaders ready to move from “what’s new” to “what works.”
Join an interactive panel discussion with Amy Hedrick, CEO of Cleanbox Technology and Chair of the AAMA Immersive Technology Committee; Marisa Garris, Business Development Manager at Valo Motion, Daniel Littlepage, Chief Growth Officer at Zero Latency VR, Elyse Lovelady, Director of Attractions and Operations at Caesars Entertainment, and Greg Kunde, VP of Operations at Family Entertainment Group.