NADA 2023
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Steven
Guerra
Steven Guerra
Director, Business Development and Auto Industry Analyst
NBCUniversal
Steven Guerra is the director of business development and an auto industry analyst at NBCUniversal. For more than 25 years, Guerra’s focus in Spanish language media has been developing data-driven insights for auto dealers and OEMs. By applying those insights to marketing strategy and tactics, he helps auto clients reach key audiences that truly move the needle, increasing sales and market share.
Sessions :
Capture the Missing Latino Market
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