NADA 2023

Brian Pasch
Founder
Brian Pasch Enterprises


Brian Pasch, the founder of PCG Companies, has been actively involved with automotive franchise dealers since 2005. He has authored nine popular books for the automotive industry focused on online marketing and digital retailing. Pasch is an active conference speaker, 20 Group presenter and coach to both dealers and members of the vendor community. His most recent project is a new framework to allow dealers and OEMs to share data and technology platforms for modern retailing while still protecting dealer choice. Pasch is also pioneering new standards for Google Analytics 4 in the auto industry.

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