NADA 2023
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Matthew
Gillrie
Matthew Gillrie
Owner & CEO
Gillrie Institute
Acclaimed as an auto dealer advocate and seminar speaker, Matthew Gillrie is a perennial favorite speaker at local and national conferences. He regularly speaks with Auto Team America and various 20 Groups. Before taking over Gillrie he worked for companies like LinkedIn and Lucid Software running sales and marketing teams. Founded in 1992, the Gillrie Institute is a scrupulously independent group that provides dealers and their advisors with current, accurate analysis and consumer reports on the technology issues facing them daily.
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