NADA 2023

Ryan Ferrero
National Director, Auto Industry Electrification
SunPower by Freedom Solar


Ryan Ferrero is a long-time domestic/import Dealer Principal, awarded top volume Chrysler-Jeep-Dodge Dealer in Colorado, People Magazine's Top 5 U.S. Dealers for Customer Satisfaction, Award of Merit by Engineering News and Top 20 Springwise Business Ideas . Ferrero founded and leads the largest auto dealer electrification project. As a true auto industry advocate for franchised Dealers, Ferrero's a seasoned business strategist, Speaker, including before the US Senate, CNN/FOX/NBC, and Fast Company. He's entrepreneurial, knows the complexities of navigating franchised dealerships, and how to drive financial returns with savvy, emerging technologies, and decades of industry expertise.

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