2026 Pool & Spa Show

Maureen Wilson
COO
Profit Roadmaps


Maureen Wilson is a collaborative project strategist and experienced leader with nearly 17 years of experience leading design, marketing, digital content creation, and innovative customer experience solutions—from websites and CRM systems to brand messaging and video. Known for her people-first approach and passion for helping teams grow, she brings clarity and momentum to every initiative. Today, Maureen is a co-founder at Profit Roadmaps, where she helps businesses—especially in the pool and spa industry—streamline their marketing and operations with smart, scalable solutions.

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