2026 Pool & Spa Show

Michelle Cooke
National Retail Sales Manager/PoolTech
Heritage Pool Supply Group


Michelle M. Cooke has over a decade of retail leadership experience in the pool industry, specializing in merchandising, sales strategy, and customer experience. As National Retail Manager at Heritage Pool Group, she combines proven merchandising strategies with digital innovation to create seamless, engaging shopping experiences—both online and in-store. From eye-catching displays to cost-per-square-foot optimization and data-driven inventory planning, Michelle knows how to turn every square foot and every click into growth. Known for her attention to detail and commitment to excellence, she’s passionate about helping businesses deliver experiences that keep customers loyal for life.

Sessions :