Amusement Expo Intl. 2026

Mitchell Poythress

The Rabbit Hole VR


Mitchell is a leader in immersive attractions for location-based entertainment facilities. As the founder of The Rabbit Hole VR, Mitchell helps FEC operators bring profitable VR, AR and AI attractions to their venues. Prior to starting The Rabbit Hole, Mitchell served as the marketing lead for Overdog, a gamer matchmaking service that was later acquired by Mad Glory. During his time with Overdog, Mitchell managed experiential marketing events for brands including Mt. Dew, Doritos and Molson Canadian in which streamers and athletes utilized the Overdog software to connect with their fans.

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