2027 Pool & Spa Show

Jorge Olivares
Executive Director
GSI POOL FINISHES / GUNITE SPECIALISTS


Bio: An Executive Director at GSI Pool Finishes/Gunite Specialists, with 25 plus years of experience in the swimming pool industry. Jorge is also NPC Start Up Certified, serving as a chapter director at the Penn-Jersey Pool and Spa Association, Northeast Spa & Pool Association (NESPA) and a committee member of the National Plasterers Council, where he contributes to both the English and Spanish committees. Jorge was born in Coahuila, Mexico, and raised in Houston, Texas, where he began his career at a young age within the family’s business. After completing college, Jorge joined the family business in the Philadelphia area, serving as a plaster, plaster foreman and overseeing coping and tile work across the Philadelphia, New Jersey, and Maryland regions. Following the closure of the family business, Jorge transitioned to NPT/SCP (Poolcorp), specializing in coping, tile, and plaster finishes. Jorge moved on to gain further experience managing daily operations and job scheduling for a plaster company that focused on Pebble Tec. Currently, Jorge holds similar responsibilities at GSI Pool Finishes/Gunite Specialists, a plaster company that specializes in Wet Edge. In this role, Jorge continues to oversee daily operations, job scheduling, and liaise with builders on their projects. Jorge hopes that his experience will lead to future teaching opportunities within the swimming pool industry

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