World of Coffee San Diego 2026

Cafe Business Building Essentials ($) (Room 30B)

PLEASE NOTE: Workshops are ticketed events that require an additional registration and fee beyond your general badge. To add this workshop, register below using the credentials you created when registering. Select “Add Item” on the dashboard, then follow the prompts to purchase your desired workshop. Each workshop has limited availability.

 


Dive into the core elements every coffee entrepreneur needs to build and sustain a successful cafe business. Learn to select and maintain essential equipment, design a sales-driven menu that aligns with your brand, and manage costs for profitability. Explore beverage trends and marketing ideas to attract loyal customers. Discover how to unlock your cafe's full potential, including how to turn slow evenings into busy, revenue-generating hours. Walk away with actionable insights and a renewed confidence to elevate every aspect of your cafe. This workshop is ideal for current and aspiring cafe owners and managers ready to elevate their business. Learning Objectives: 1. Identify essential equipment needs and maintenance practices to support efficient daily operations. 2. Develop a visually appealing and profitable menu that aligns with your brand and customer preferences. 3. Calculate cost of goods and apply techniques to ensure profitable pricing and inventory management. 4. Analyze current beverage trends and consumer habits to attract new customers. 5. Implement strategies to increase evening sales and create inviting after-work experiences for guests.