PLEASE NOTE: Workshops are ticketed events that require an additional registration and fee beyond your general badge. To add this workshop, register below using the credentials you created when registering. Select “Add Item” on the dashboard, then follow the prompts to purchase your desired workshop. Each workshop has limited availability.
Since cold brew coffee entered the industry's main stage a decade ago, many coffee professionals believe they've learned all there is to learn about the brewing method. This workshop is an interactive exploration that demonstrates some of what the latest coffee science has taught us about cold-water brewing and how to apply scientific and sensory skills to transform cold brew cups from mediocre to extraordinary. Designed for coffee professionals across various segments, this workshop delivers a science-driven, practical experience with cold brew. You'll discover how cold-water brewing shapes flavor, learn strategies to optimize your cold brew offerings, and uncover actionable ways to apply the latest research in your role. Whether you're focused on quality, innovation, or storytelling, this session offers relevant insights for anyone interested in cold brew's potential. Learning Objectives: 1. Understand how the cold water brewing method impacts flavors in the cup compared to hot brewed counterparts. 2. Learn how to use cold brew cupping to explore possibilities and make meaningful program decisions. 3. Explore how cold brew can showcase the unique characteristics and stories behind different coffees and origins. 4. Practice cold brew sensory analysis with CVA (serves as an easy-to-follow intro to CVA forms). 5. Participants will engage in approachable sensory comparisons designed for all experience levels. 6. Leave with practical, evidence-based takeaways—whether you want to understand cold brew's popularity or discover insights aimed at improving your offerings for cold brew consumers."