PLEASE NOTE: Workshops are ticketed events that require an additional registration and fee beyond your general badge. To add this workshop, register below using the credentials you created when registering. Select “Add Item” on the dashboard, then follow the prompts to purchase your desired workshop. Each workshop has limited availability.
This workshop equips new and growing coffee entrepreneurs with the knowledge and tools to start and scale a wholesale coffee business. We’ll cover the full journey—from green coffee buying and roasting to selling your product across B2B and consumer channels. By the end, you’ll have a comprehensive roadmap to develop a profitable, customer-focused wholesale program, along with an understanding of key industry benchmarks and strategies for standing out in a crowded market. Learning Objectives: 1. To learn how to source green coffee in an effective manner by working with various buying methods, forecasting, and working alongside producers 2. To understand the necessary equipment and education needed to create an in-house roasting program 3. Gain practical and effective sales tactics from two coffee sales professionals, such as how to build a pipeline, creating sales & marketing materials, and how to conduct in & out-bound sales 4. Attendees will have a business plan specially for wholesale coffee roasting to follow along, fill-out, and walk away with