PLEASE NOTE: Workshops are ticketed events that require an additional registration and fee beyond your general badge. To add this workshop, register below using the credentials you created when registering. Select “Add Item” on the dashboard, then follow the prompts to purchase your desired workshop. Each workshop has limited availability.
How do we define “quality” in an increasingly diverse specialty coffee industry? How can we understand and interpret consumer tastes? How can a producer find the right markets for their coffee?