PLEASE NOTE: Workshops are ticketed events that require an additional registration and fee beyond your general badge. To add this workshop, register below using the credentials you created when registering. Select “Add Item” on the dashboard, then follow the prompts to purchase your desired workshop. Each workshop has limited availability.
This comprehensive workshop is designed for coffee retail business owners, managers, and staff seeking to enhance their coffee offerings through strategic roasting and menu development. Participants will learn to source green coffees, optimize blends, and plan production to establish a strong roasted coffee program for both retail and wholesale operations. The workshop also covers quality control, barista engagement, and building a vibrant coffee culture within your business. Learning Objectives: * Understand the principles of designing a roasted coffee menu for both retail and wholesale markets. * Identify key factors in selecting green coffees by region and processing method to achieve desired flavor profiles. * Develop blends suitable for various brewing methods. * Optimize roasting techniques for single origin coffees and blends. * Calculate annual green coffee requirements and implement effective buying strategies. * Manage green coffee inventory and storage locally and remotely. * Plan and optimize production to ensure consistent quality and supply. * Implement quality control measures for roasting and final product evaluation. * Engage baristas in roasting knowledge and foster a culture of coffee tasting and education within the coffeehouse. *Roasting concepts will be taught through theory and tasting exercises. No coffee roasting will take place in the workshop.