World of Coffee San Diego 2026

Selina Viguera
Cafe Leader
Blue Bottle Coffee


Selina Viguera is a Café Leader for Blue Bottle Coffee in Venice, bringing 25 years of experience in coffee, including 17 years in specialty coffee and 15 years with Blue Bottle. Her expertise spans café leadership, clear and effective communication, barista coaching and training, and cultivating hospitality-driven culture. An SCA volunteer since 2011, Selina has worked at and managed bars for the Barista Guild, TED, and TEDxMed coffee services. She has supported dozens of cafés across a wide range of workflow configurations, pairing operational excellence with a people-first approach to create memorable guest experiences.

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