World of Coffee San Diego 2026

Luis Héctor Valdez
Sensory Specialist
FlavorActiV Ltd.


Luis approaches coffee through the lens of sensory. Trained as a brewmaster and chemical engineer, with more than ten years of professional experience in tasting and quality systems, he brings structured sensory thinking to everyday operations. As an international beer judge and trainer, he is used to calibrating palates and aligning language across cultures. In coffee, Luis brings that same discipline and curiosity, focusing on how to taste with intention, align language, and understand what a beverage and its creators are trying to express.

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